As a trademark attorney, you are no doubt troubled by the move online of many of today’s trademark services, wherein trademark applicants are ditching traditional bricks ‘n mortar trademark attorney offerings in favour of checking out trademark applications from online shopping baskets.
The facts don’t lie. According to World Trademark Review, eight of the top 10 filing attorneys in the US for 2012 belonged to just four online providers: Trademarkia.com, TheTradeMarkCompany.com, Gerbenlaw.com and SecureYourTradeMark.com:
Of these, according to Trademark Insider (a publication that ranks trademark data from the US Patents and Trademark Office), Trademarkia.com jumped to filing position no. 1 in 2010 from position number 91 just a year before, solely because of launching online trademark application services.
Trademark offices are further eroding trademark attorney market share by offering alternative ‘self-help’ trademark application services. For example, IP Australia offers the online pre-filing ‘Headstart’ process and the UK’s IP Office the ‘Right Start’ application process for guiding trademark novices through their applications. The Office for Harmonization in the Internal Market is making similar moves with Michel Barnier, the European commissioner for the internal market, having unveiled plans to provide a more streamlined online trademark application process to reduce both the complexity and the cost of registering trademarks.
I think we all get the point: in five to 10 years’ time, most trademark applications will be processed online.
This is why we developed TradeMarkApi.com: a cloud-based, plug-in and white-label trademark filing interface for trademark attorneys to receive and process trademark applications through their own websites so as to remain competetive online.
The developmental philosophy of TradeMarkApi.com is simple:
In conclusion, it is clear that the demands of the legal services consumer are driving attorneys online. TradeMarkAPI allows trademark attorneys to make the online transition, not only to capture the online trademark applicant but to remain profitable.
Make contact with our team today to add TradeMarkAPI to your website.
Adding the interface to your website takes less than 5 minutes.
Simply include the following line on a page of your website where you want the trade mark filing interface to appear:
Once we receive your request, one of our team will be with you right away.