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title:Online Trade Mark Filing summary:Today’s legal services consumer is moving online, and trademark attorneys should too

Online Trade Mark Filing

As a trademark attorney, you are no doubt troubled by the move online of many of today’s trademark services, wherein trademark applicants are ditching traditional bricks ‘n mortar trademark attorney offerings in favour of checking out trademark applications from online shopping baskets.

The facts don’t lie. According to World Trademark Review, eight of the top 10 filing attorneys in the US for 2012 belonged to just four online providers:,, and

  1. Raj Abhyanker - Raj Abhyanker PC (
  2. Matthew H Swyers - The Trademark Company(
  3. Christopher Ditico - Raj Abhyanker PC (
  4. Matthew H Swyers Esq - The Trademark Company (
  5. Josh Gerben Esq - Gerben Law Firm PLLC (
  6. Christopher J Day - Law Office of Christopher Day
  7. Lawrence E Abelman - Abelman Frayne & Schwab
  8. Xavier Morales - Law Office of Xavier Morales (
  9. Maryam Nemazie - Raj Abhyanker PC (
  10. John Salcido - Raj Abhyanker PC (

Of these, according to Trademark Insider (a publication that ranks trademark data from the US Patents and Trademark Office), jumped to filing position no. 1 in 2010 from position number 91 just a year before, solely because of launching online trademark application services.

Trademark offices are further eroding trademark attorney market share by offering alternative ‘self-help’ trademark application services. For example, IP Australia offers the online pre-filing ‘Headstart’ process and the UK’s IP Office the ‘Right Start’ application process for guiding trademark novices through their applications. The Office for Harmonization in the Internal Market is making similar moves with Michel Barnier, the European commissioner for the internal market, having unveiled plans to provide a more streamlined online trademark application process to reduce both the complexity and the cost of registering trademarks.

I think we all get the point: in five to 10 years’ time, most trademark applications will be processed online.

This is why we developed a cloud-based, plug-in and white-label trademark filing interface for trademark attorneys to receive and process trademark applications through their own websites so as to remain competetive online.

The developmental philosophy of is simple:

  • Because trademark attorneys don’t have significant technical expertise, the trademark filing interface can be added to trademark attorneys’ existing websites in under five minutes with a single line of code.
  • Because trademark attorneys waste time picking trademark classes, the interface uses the official pick list to select the correct classes in accordance with applicant keyword input, such as ‘clothes’, ‘beer’ and the like.
  • Because trademark attorneys waste time searching, the interface automates intelligent same and similar cross-class availability searching across any one of the multi-jurisdictional databases holding more than 10 million live trademark records.
  • Because trademark attorneys want to offer value-added services, the interface is configurable by the attorney to offer such services.
  • Because trademark attorneys want to get paid, the platform makes payment immediately into the attorney’s PayPal account when applications are received.

In conclusion, it is clear that the demands of the legal services consumer are driving attorneys online. TradeMarkAPI allows trademark attorneys to make the online transition, not only to capture the online trademark applicant but to remain profitable.

Make contact with our team today to add TradeMarkAPI to your website.